The Male Pill - Industry Briefs - 2020

Here we feature Emma Barber’s solution to the recent industry brief set by Chris Mason .

The back story

Please click on the image above to play film

The brand mark

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The Language & tone of voice

Copywriting

Alternative copy styling

Assets - Shapes and photography styles

The outer packaging & content designs

The pill packaging

Outdoor - Posters

Print - Brochure

Digital - Mobile look & feel

Please click on the image above to play the film.

App designs

A very strong, well thought through and deceptively simple design solution to what was a sensitive and challenging subject and brief.

A RUM DO! - Industry Briefs - 2020

Here we feature a selection of final year students response to the recent industry brief set by Brandon Manchester. Brief - Create a fresh new rum brand.

Wordmark

Rational

Packaging

Brand Values

Unwrap the Party

Instagram - look & feel

Social Media Stickers

Promotional Domino Set

Sharing Bar Mats

Outdoor - Posters

Brand Name

Rational

Target audience

Copy

In the round

Detail

Brand Toolkit 1 - Symbols

Brand Toolkit 2 - Colour & Typography

Brand Toolkit 3 - Illustration

Outdoor - Posters

Splash screen

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Setting the scene

The Story

The Mark Explained

The Bottle

Posters

Print

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The Brand Story

The Seal of Dijiao

The Mark

The Adaptation

The Typeface

Bamboo Print

Colour ways

Outer Packaging

Opening and reveal

The Bottles

Hand made paper wrap around

Print Advertisement - Newspaper

Instagram Look & Feel

Launch event invite concept

Please click on the image above to play the film

The back story

Symbol Logotype

Wordmark

Detail

The reference

Outer wrap

The Seal Detail

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Brand Story

Brand wordmark

Brand Story & Background

Typeface rational

Type effect rational

Bottle design

Asset - Contour lines

Contour line tissue wrap

Please click on the image above to play film.

Some excellent work and benchmarks for years 1 & 2 to analyse, absorb and ultimately learn from. Nice!

10 Years After

Here we feature a reflective post on the building of the stone circle that adorns the frontage of the Victoria Arts Building on the Preston Campus. Initially conceived and realised just over a decade ago, we thought it timely to post a short filmed retrospective.

Original sketches of the typography that sits on the top of the circle.

Please click on the image above - 30 minute film ‘the making of’

Flow – Martial Arts Festival

As ever, we are constantly reviewing the archives and adding projects.

Matt Kovacs produced the following brand for his Honours project. The brief he set himself was to create a brand for a martial arts festival, and change the public’s perception of what the martial arts really are. Society has a negative opinion of martial arts, believing it is a purely physical pursuit, whereas the mind plays a much bigger role than expected.

Design Classics No.1 in a series of...

Here we feature the first in a series of short tutor lead talks looking at design classics and the thinking behind their conception. This particular short film looks at a typographic solution to an identity and how typography, in the right designer’s hands, can communicate a complex concept in a simple yet sophisticated manor.

Agency - Williams & Phoa - 1988

From the Archive

We just came across this little gem while roaming through our hard drive and couldn’t resist posting. We think it dates back nearly a decade and was done by Mark Young in his 2nd year. Mark now works for Straight Forward Design - London.

Simple.

The Coop – Branding an Everyday Product

Here we feature Angus Meikle’s response to the industry brief set by Edit Brand studios.

Please click on the image above to play the film.

The Problem

The Mission Statement

The Word Mark

The Colour Pallet

Egg Icon Designs

The System - How it works

How it works in context

The Outer Packaging Design

Information printed on the inside of the packaging

A Sample of box designs with simple stamped logotype.

Click & Collect option

Cluck & Collect pick up coop’s

Van Livery & Uniform designs

Poster Designs

Direct Mail Concept

Merchandise Designs

The short slide show above indicates some of the website content.

Instagram Feed

Copywriting

A great example of a thoroughly thought through branding exercise that combines all the basic elements.

An understanding of the problem, a creative overarching idea, demonstrated over an appropriate range of touch points. Considered typography, colour ways, iconography, materials as well as great copy writing all build to tell the story of ‘the coop’ brand and what they do.

This is also a great example for all year 1 students who are getting to grips with a branding exercise and has been specifically posted here in order for you to study, analyse, understand and learn from.

'Break a Leg'

Here we feature James Clarke’s final year self initiated project from 2018.

The Brief

Identifying the distinctive chevron from the apex of the Theatre rooftop

Copywriting plays on the little element of the Theatre.

‘Little things make a big difference’ becomes the point of focus for the copywriting and how it’s applied.

Please click on image to play the film.

Application 1 - Poster

Application 2 - Poster

Application 3 - Poster

Chevron icons

In theatre application

Calendar of events

Magazine Advertisement

A good example to any year 1 student of how working within the constraints of a limited amount of appropriate assets - good copywriting, a strong graphic element and distinctive colour pallet can create a coherent brand look and feel.

The Alternative Olympics

Here we feature one of the most comprehensive branding projects produced in recent years by Jonathan Mount in 2019 as part of his final year submission. The brief was an industry set project by Forepoint Preston.

Students were asked to brand the Alternative Olympics, the UK’s premier sporting celebration for the obscure and traditional heritage events found in the UK. Events included Nettle Eating, Shin Kicking, Worm Charming, Conker fighting, Bog Snorkeling and Black Pudding Hurling. The aim was to create a new vision for the Alternative Games using iconography, type and a strong visual identity. To modernise a long established event with a fresh new look for the 21st century.

Rationale – The County Games is one of the UK’s longest established sporting events dating back to the middle ages. It’s first revival during the 1850s brought five of Britain’s counties together in a celebration of the unusual and obscure.

Many of the sporting disciplines are no longer considered “mainstream” but at the heart of every modern sport is a traditional event pre-dating it. This bringing together of county teams to the centre of Britain was at the core of the games with events being held at the Forest of Bowland up until its decline at the turn of the 20th century. 

It was rumoured that Pierre de Frédy, the Baron de Coubertin himself witnessed the games during the late 1800s and inspired him to establish what we now know as the modern olympics. The modern county games now includes eight teams with competitors vying for victory across eight events. 

The games are no longer exclusively held in Bowland with competing counties now hosting each games on an alternate basis but for 2020, the games return to the heart of Britain, to the ancient royal hunting grounds of Bowland and the ancient home of the games, Dunsop Bridge.

The Brand Mark

Using the basic shield shape and arranging in a circle with the workmark underneath completes our logomark. Much like the interlocking rings of Olympic tradition, the county shields arranged facing toward each other really brings a sense of community and oneness for the games.

The two primary wordmarks using both standard and inline Gill variants

The basic Heraldic shape at the core of the logo, developed & simplified

The colour palette is taken from the respective county flags of each competing team

Complimentary type families

The Rationale for the Games

The team colours slide show

The arena signage for the different events

The competitors Tabards

Event participants can wear squad tabards in the appropriate colour of their team be it a 2 or 3 colour pattern. From left to right, the teams are the Rossendale Hurlers, Egremont Grimacers and Gawthorpe Haulers.

Wayfinding

The Medals

Event participants compete to win the coveted shield medals. The event for which the medal is awarded appears on the obverse of each below the shield circle. In the examples here, the events are coal carrying, bog snorkelling and shin kicking for 1st, 2nd and 3rd respectively.

Mockups showing obverse and reverse with ribbon colours for winning team

Advertisements

A campaign to get people intersted in attending. Each poster shows a competitor at rest and composed. The passion for the events they compete in is shown through the copy and tattoo.

In context

App 1

App 2

A tour de force in every sense. A great example of how a project can be carried through with great copy writing, imagination and belief. As a student of Graphic Communication this project should be considered a touchstone…the closer you analyse the symbolism the better it gets…and it doesn’t get much better that this project. Enjoy!

A Pillar of the Community

Here we feature Natalie Utting-Ealand’s Harris Museum icon designs from 2018. Based on The Harris Museum’s 6 main Doric Columns, Natalie created a set of graphic icons that symbolised the cultural focus of the Museums offering to the Preston community – History, Art & Craft, Research, Recreation, Inspiration & Stories.

The Harris Museum frontage

Icons in Black & White – History, Art & Craft, Research, Recreation, Inspiration & Stories

Colour Coded – History, Art & Craft, Research, Recreation, Inspiration & Stories

Typography added

A really nice example of a set of well appropriated symbols, well designed, and well crafted icons. A great example for any future student tasked with creating their own icon designs.