D&AD – New Blood Winner
/Massive congratulations to Hasan Lokhat for his wooden pencil win at this year’s D&AD New Blood Awards.
Hasan answered the Top Trumps brief, and in his words:
Top Trumps are trying to tap into the 18-25 audience, to achieve this, I am pitching an idea that involves Top Trumps partnering with Spotify.
Spotify Wrapped is released in December every year. People share it on social media and brag about what they listen to. We are going to turn this into a Top Trumps competition. By using Spotify Wrapped’s data, each user will receive their own personal Top Trumps Card.
Spotify’s AI engine will pitch users against others daily.
Build your collection of TopTrump TopSpot cards and aim to win as many as you can. At the end of the game the player who holds the coveted TopSpot will win an exclusive, one of a kind deck of TopTrumps cards, consisting of the top most streamed artists on Spotify, personally signed by each Artist or Band.
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