D&AD – New Blood Winners

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Great news from this year’s D&AD New Blood Festival.

Congratulations to University of Central Lancashire graduates, Zakiyya Mulla and Amir Patel. From the Preston class of 2024, Zakiyya was awarded a graphite pencil, while Amir earned a wood pencil at this year’s D&AD New Blood ceremony in London.

Both designers impressed the judges with their incredible work on the IMAX brief, have a look at the projects below.

Reframe with IMAX
– by zakiyya mulla


Graphite Pencil Winner

IMAX CHEVRONS
– by amir patel

WOOD Pencil Winner

D&AD – New Blood Winners

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Big, big congratulations to Olivia Kelly and Phil White who both won a wooden pencil at this year’s D&AD New Blood Awards!

 
 

Olivia and Phil

Olivia answered the OMO, Unilever Persil copywriting brief.

The problem set was to encourage a new generation to dream and dare, because you don’t achieve your dreams by playing it safe.

Olivia took the insight ‘6 out of 10 British adults are afraid of taking risks. With Persil wanting to bring their ‘Dirt is Good’ message to a new audience of young people who don’t have families, it is time for Persil to encourage their new audience to dream, even if it's only for a minute’ and flipped the proposition on its head and asked the audience to dare to dream instead.

This new angle led to the copy based solutions below.

Phil answered the Heineken brief. The problem set was to reposition Heineken as the catalyst for making a fresh connection. Phil’s response was inspired by the notion of Dutch Courage:

Fear has no cultural or geographical restraints. There are so many different phobias but the affects they have on us are the same emotionally and physically. Fear can inhibit us from achieving goals or strive to make a positive change.

Heineken Dutch Courage is a festival based event, where people are challenged to reinvent themselves and come face their fears head on. The goal is for people to meet, support, share and bond over their fears through a fresh and rewarding experience.

D&AD – New Blood Winner

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Massive congratulations to Hasan Lokhat for his wooden pencil win at this year’s D&AD New Blood Awards.

Hasan answered the Top Trumps brief, and in his words:

Top Trumps are trying to tap into the 18-25 audience, to achieve this, I am pitching an idea that involves Top Trumps partnering with Spotify.

Spotify Wrapped is released in December every year. People share it on social media and brag about what they listen to. We are going to turn this into a Top Trumps competition. By using Spotify Wrapped’s data, each user will receive their own personal Top Trumps Card.

Spotify’s AI engine will pitch users against others daily.

Build your collection of TopTrump TopSpot cards and aim to win as many as you can. At the end of the game the player who holds the coveted TopSpot will win an exclusive, one of a kind deck of TopTrumps cards, consisting of the top most streamed artists on Spotify, personally signed by each Artist or Band.

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