D&AD – New Blood Winner

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Massive congratulations to Hasan Lokhat for his wooden pencil win at this year’s D&AD New Blood Awards.

Hasan answered the Top Trumps brief, and in his words:

Top Trumps are trying to tap into the 18-25 audience, to achieve this, I am pitching an idea that involves Top Trumps partnering with Spotify.

Spotify Wrapped is released in December every year. People share it on social media and brag about what they listen to. We are going to turn this into a Top Trumps competition. By using Spotify Wrapped’s data, each user will receive their own personal Top Trumps Card.

Spotify’s AI engine will pitch users against others daily.

Build your collection of TopTrump TopSpot cards and aim to win as many as you can. At the end of the game the player who holds the coveted TopSpot will win an exclusive, one of a kind deck of TopTrumps cards, consisting of the top most streamed artists on Spotify, personally signed by each Artist or Band.

PRESENTATION

RESEARCH

6 of The Best - D&AD Nominations 2021

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2021 has been a vintage year for the Graphics Course here at Preston, not only did we scoop 6 nominations in 6 separate categories in this yeas D&AD Global Student Awards, but these nominations now take our 20 year tally to a remarkable 180 student D&AD successes.

This grand total only covers the past 20 years and with the D&AD student programme initially starting in 1980 this means there is another previous 20 years of student success that can be added to the current tally of 180! After consulting the archives and a few old sagely tutors, we now estimate that the Graphics course has amassed probably in the region of 300 + D&AD awards since the schemes inception.

A quite remarkable statistic and one that bares testament to the ideas based philosophy which is at the heart of the course of study here at Preston. These accolades bare witness to this tired and tested creative thinking philosophy that runs deep and one that has helped the course gain such a revered reputation and renown, both in educational and professional circles. Here’s to the next 20!

No.1 of our six nominees is Agatha Blazey’s response to the Grey Poupon Dijon Mustard brand refresh.

The JAr Label
The Jar labels - Ephemeral feel

The Jar labels - Ephemeral feel

The Label Type Anatomy

The Label Type Anatomy

No. 2 of our six nominees is Dom Dzik’s response to the Spotify Brief.

No.3 of our six nominations is Sarah Gregory’s response to the Fossil Brief.

No.4 of our six nominees is Agatha Blazey again with her response to the GiffGaff Brief.

No.5 of six nominees is by Will Davies and is in response to the Tesco brief.

No.6 in the last of our series of nominees is a joint effort by Ryan Boyes, Joe Leeny & Dom Dzik again with their response to the Rare Brief

Good luck everyone on the evening of the 8th July when the winners will be announced.

Haunted House

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Here we feature recent graduate Dave Shorrock’s Halloween inspired Habito 'Demon Cleansing Ritual' kit feature in The Drum

The concept was created by recent graduate David Shorrock, after he pitched via You Can Now’s network of universities, colleges and art and design schools, as part of Habito’s Halloween challenge.

The brief asked graduates to come up with a creative concept that would be bold, clever and bring Habito’s mission (to save people from mortgage hell) to life.

Inspired by research that showed that 55% of people in the UK would be put off buying a property if they thought it was haunted, Shorrock created Habito’s eight-step home exorcism ritual to banish any ghouls back to the other side this Halloween.

Insight

Insight

Word mark

Word mark

Cleansing Kit

Cleansing Kit

Instructions

Instructions

Detail

Detail

Mailer

Mailer

Ambient - Vue cinema hook up

Ambient - Vue cinema hook up

Nice work Dave, a great fun appropriate idea well crafted!

Creative Conscience – Winners 2020

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Our congratulations to recent graduates Ellie and Bella, and particularly to current final year Sara Esat who entered a self-initiated project completed entirely in her own time. Ellie, Bella and Sara were all awarded at last night’s Creative Conscience awards.

Well done to all!

Ellie won Gold for Parliament re-brand.

Bella won Bronze for Destruction Workers.

Sara won Bronze for 말해봐 (Tell Me).

Toppling a Dictator – Creative Conscience Award Winner – 2014

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The set up

The set up

Here we feature Thomas Mcinally, Roberto Bagnoli, Ryan Tinsley’s entry for the Creative Conscience Student Awards 2014.

 

“This project is a social experiment to test people’s levels of conformation. Focusing on the figure of Kim Jong-Un, the trio created his portrait out of dominos in an art gallery and filmed people’s responses for two days. The aim of the campaign was to raise awareness for the oppression and lack of human rights for the mass population of North Korea”.

 

Please click image above to play the film.

Tom & Ryan get to grips with the set up

Tom & Ryan get to grips with the set up

This project was the first in a long line of success over recent years for Preston Graphics students in the Creative Conscience Awards. The whole project came about with one simple word connection based around the word toppling, ‘domino toppling’ and ‘to topple a dictator’. This connection sparked the whole project off and provided the core concept onto which the students could then build around and upon to create a great final year project.

Creative Conscience Awards 2019 - Update

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This summer, UCLan students won gold, silver and bronze at the Creative Conscience Awards.

Seven students from our graphic design and advertising courses recieived awards, which celebrate projects that aim to improve local communities and inspire and help change people’s lives through ideas and design.

 

“There were so many passionate and touching projects submitted this year, all of which championed worthy causes that don’t often get spoken about in public.”

 

Graphic design student Dom Parsons won gold for a typeface he created for the Grenfell Tower campaigners and community. The design incorporated the structure of the building that tragically caught fire in June 2017 and the typeface was designed to create a unified voice for the two-year anniversary of the disaster.

Advertising students Ran Duan and Xuebing Liu won silver for their own touching project focusing on organ donation. They aimed to help start more conversations with children without scaring them. Teaming up with the NHS Organ Donation organisation and the Build a Bear Workshop, they reuse the hearts and eyes from old toy bears and use them for new toys.

Jay Austin and Gabe Aplando, final year graphic design students, earned their bronze prize for their project ‘Fence Fairies’; a typeface designed to be used on banners, picket signs and newspaper adverts in aid of the protests against fracking.

Jonathan Mount and Lucy Child also received bronze for their community project; ‘The Wood House’; a charity that reclaims and repurposes different types of wood whilst supporting vulnerable people. The design makes use of the organisation’s resources as well as aiding delivering their message.

Chrissy Levett, founder of Creative Conscience, said: “There were so many passionate and touching projects submitted this year, all of which championed worthy causes that don’t often get spoken about in public.”

Big thanks to Creative Conscience and we look forward to seeing you again next year.

D&AD New Blood Awards 2019 - Update

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We’d just like to repeat our congratulations to all this year’s D&AD New Blood entrants and winners. The awards were presented by ex-Preston student Harriet Devoy who will spend this year as D&AD President alongside her role as Creative Director of Design, Marketing Communications at Apple EMEIA (Europe, Middle East, India and Africa).

adidas
2HRS TO 2020
Wood Pencil
- by Yi Zhang & Ariel Austris Tabaks

adidas
Pool
Yellow Pencil
- by Lucy Child & Francesca Hanley

Heinz
Heinz State
Wood Pencil
- by Angus Meikle

Monotype
Fence Fairies
Wood Pencil
- by Gabe Aplando & Jay Austin

The Times
Break the Cycle
Graphite Pencil
- by Brandon Thomas

Virgin
Virgin Favours the Brave
Wood Pencil
- by Angus Meikle & Dom Parsons

Also, congratulations to ex-student Jack Parker who won yellow, white and black pencils for his adidas entry.

Some Photos…

Boredom - D&AD Highly Commended 2017

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brief.jpg
The Box - Silk screened black on Grey millboard

The Box - Silk screened black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The rules, start & question cards, dice & counters - printed black on Grey millboard

The Game. Click to play film

Start card - Detail

Start card - Detail

Boring question cards - Example

Boring question cards - Example

Social - Instagram feed

Social - Instagram feed

Boring Tube Advertisement - Example

Boring Tube Advertisement - Example

Pay off slide

Pay off slide

Batteries not included gag - Referenced & reinterpreted

Batteries not included gag - Referenced & reinterpreted

Beautifully under designed concept with a consistent down beat look and feel, with zeitgeist overtones. A great example of a project built purely on and around one pertinent word.

The results are in

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Not before time, we'd like to congratulate this year's award winners.

At D&AD New Blood, advertising had fantastic success with a Yellow and Graphite Pencil. Graphic Design came away with the Wood award.

Also congratulations to our winners at this year's Creative Conscience awards.

Amazing (hard) work everybody.

Ya wang (DIANA), Jemma Redpath, gail mcfadzean & olivia downing (tutor)

Ya wang (DIANA), Jemma Redpath, gail mcfadzean & olivia downing (tutor)

james clarke, louis murphy-hancock, nathaneal johnson, andy Boakyi-aboagye & troy witter

james clarke, louis murphy-hancock, nathaneal johnson, andy Boakyi-aboagye & troy witter

Have a look at their projects:

Advertising

D&AD - Jemma Redpath

D&AD - Gail McFadzean

Graphic Design

D&AD - Ya Wang (Diana)

Creative Conscience - James Clarke & Louis Murphy-Hancock

Creative Conscience - Andy Boakyi-Aboagye, Nathaneal Johnson & Troy Witter