Grey Poupon – The Joy of Discovery
/Branding concept to reconnect Grey Poupon mustard with its audience, by Agatha Blazey.
research & development
What is Branding?
/Below is an excerpt from a talk give by Mike Rigby, circa 2009…but the foundations of which still hold true today. It focuses on brand, and what branding actually is - with examples in context throughout.
Just click the first slide below to open the PDF.
LogoArchive
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A snapshot of the delights within
A fantastic resource for all students of graphic design. LogoArchive has been created by designer and design-reviewer Richard Baird who also runs the excellent website BP&O (Branding, Packaging & Opinion). He describes the LogoArchive as: A study of form language in logo design. A recovery, research & restoration project by Rich Baird, BP&O.
Follow him on Instagram.
And on twitter.
