A RUM DO! - Industry Briefs - 2020
/Here we feature a selection of final year students response to the recent industry brief set by Brandon Manchester. Brief - Create a fresh new rum brand.
Wordmark
Rational
Packaging
Brand Values
Unwrap the Party
Instagram - look & feel
Social Media Stickers
Promotional Domino Set
Sharing Bar Mats
Outdoor - Posters
Brand Name
Rational
Target audience
Copy
In the round
Detail
Brand Toolkit 1 - Symbols
Brand Toolkit 2 - Colour & Typography
Brand Toolkit 3 - Illustration
Outdoor - Posters
Splash screen
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Setting the scene
The Story
The Mark Explained
The Bottle
Posters
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The Brand Story
The Seal of Dijiao
The Mark
The Adaptation
The Typeface
Bamboo Print
Colour ways
Outer Packaging
Opening and reveal
The Bottles
Hand made paper wrap around
Print Advertisement - Newspaper
Instagram Look & Feel
Launch event invite concept
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The back story
Symbol Logotype
Wordmark
Detail
The reference
Outer wrap
The Seal Detail
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Brand Story
Brand wordmark
Brand Story & Background
Typeface rational
Type effect rational
Bottle design
Asset - Contour lines
Contour line tissue wrap
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Some excellent work and benchmarks for years 1 & 2 to analyse, absorb and ultimately learn from. Nice!
