Here we feature Tom Buckley’s entry for the Hellmann’s D&AD brief back in 2018. The brief asked for the creation of a Hellmann’s branded device, publication or service that addresses the issue of food wastage.
Please click on image above to play film
Brand Assets
Word mark
Packaging 1
Packaging 2
Packaging 3
Overview
In store 1
In store 2
In Store 3
A well thought through concept with a distinct look and feel, from colour to copy and through to tone of voice.
Here we feature current 2nd year placement student, Dom Dzik’s brand identity for a Piano Tuner.
Word mark
Bespoke piano key typeface
Stationery set
Please click image above to play the film
A very competent, sophisticated and professional solution for a second year student. Dom even went as far as creating the brand guidelines, which you can see here.
Here we feature Gina Chamberlin’s Chelsea Flower show Centenary Identity from the 2013 degree show.
C for Centenary & Chelsea
Click the image above to play clip
Poster 1
Poster 2
Poster 3
Time line stem
Nicely crafted, appropriate and considered typography. Blooming marvellous and yes, again, a nice idea that will always remain so, year in year out.
Here we feature Naeem Mitha’s D&AD entry for the Ted Baker brief from 2013. The brief was to imagine Ted Baker opening a store in a country and capitol of your choice and then create a roll out campaign to advertise the opening. Naeem chose Dubai and here is his creative twist.
Classic British Icons
Creatively applied to iconic Arabian Keffiyeh Head Scarf
Keffiyeh Head Scarf - Detail
Magazine Advertisement
Concept applied to a Persian Rug to create a Billboard Advertisement
Detail 1
Detail 2
In context
Design applied to airport travelator
Pattern applied to a range of in store bags
Digital touchpoints
Store frontage - Design concept
A great example applied pattern. A great example of a connection made. A great example of crafting to the highest degree and then a great example of how to apply an idea to a series of relevant touch points that bring the concept to life. Unfortunately it was not shortlisted for D&AD…but it deserved more in our humble opinion. A good idea is always a good idea!
Below is an excerpt from a talk give by Mike Rigby, circa 2009…but the foundations of which still hold true today. It focuses on brand, and what branding actually is - with examples in context throughout.
Just click the first slide below to open the PDF.
Congratulations to Year 2 Graphics student Tom Culton who has just won an industry led competition set by Bulletproof Design - London. The brief was titled ‘Fresh Meat’ and students were asked to think outside the box and break away from the expected rules of branding.
There were 3 parts of a cow representing the brand name, product and format. The students were asked to pick one card for each from lists of options to create a brand identity and a piece of packaging.
Tom got brand name ‘Hustle’, the product being underwear, in a foil bag format.
The proposition was ‘a brand that doesn’t try too hard to be sexy and is instead fun, cheeky and loud - relating to the ‘hustle’ name, celebrating diversity in body image’.
There are 6 styles of underwear in the Hustle range. They have cheeky typographical personalities with a nod to the type of underwear (ie. The ‘H’ resembles boxer shorts) which spell out Hustle when displayed in the shop.
His winning entry has won him a 2-week placement at Bulletproof in London.
A nice concept for an app from second year Dom D for his current branding project.
![7[1].jpg](https://images.squarespace-cdn.com/content/v1/5963451dff7c50bac099fda9/1553691558596-HPDN6R5PMM7P2TKI9YZT/7%5B1%5D.jpg)
Found on Design Week by Pete, Grooveschool is a super simple, playful and beautifully crafted identity. Created by Manchester agency Mark Studio, it shows how typography can be used to portray an idea (in this case mimicking volume faders. Well worth a look for anyone working through a branding project currently…
Here we feature Harriet Richardsons commended D&AD entry for the Arjo Wiggins paper brief 2017.
'Samples' by Sony is a revolutionary way of creating new experimental sounds like never before, combining the tactile medium of paper with digital sound technology. 'Samples' allows both music artists and Sony customers to turn paper samples into audio samples, whilst also exploring the unique and beautiful medium of paper.
Concept
Click the arrow to play the film
A great example of a project built upon a clever verbal connection which combines both the digital and physical to create a unique concept.- Paper Samples & Music Samples or BPM meets GSM.
Here we feature Louis Hancock & James Clarke’s D&AD entry from 2018.
Click white arrow to play
Merchandise - T Shirt
Glow in the dark entry stamps
Ultra Violet bottle concept
A strong and simple connection between a bats natural senses and the Bacardi brand bought to life with some great connected thinking. Deserved to get further than it did in the competition?
The Disciples Of Design are a global collective of design academics, practitioners, artists and students. We have one common thread – UCLan in Preston, UK; and one common aim – the creation of an ever evolving visual hub for the sharing of ideas and thoughts.
