Hellmann's D&AD 2018 – Rejuice

Here we feature Tom Buckley’s entry for the Hellmann’s D&AD brief back in 2018. The brief asked for the creation of a Hellmann’s branded device, publication or service that addresses the issue of food wastage.

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Brand Assets

Word mark

Packaging 1

Packaging 2

Packaging 3

Overview

In store 1

In store 2

In Store 3

A well thought through concept with a distinct look and feel, from colour to copy and through to tone of voice.