Iconically British – D&AD 2013

Here we feature Naeem Mitha’s D&AD entry for the Ted Baker brief from 2013. The brief was to imagine Ted Baker opening a store in a country and capitol of your choice and then create a roll out campaign to advertise the opening. Naeem chose Dubai and here is his creative twist.

Classic British Icons

Creatively applied to iconic Arabian Keffiyeh Head Scarf

Keffiyeh Head Scarf - Detail

Magazine Advertisement

Concept applied to a Persian Rug to create a Billboard Advertisement

Detail 1

Detail 2

In context

Design applied to airport travelator

Pattern applied to a range of in store bags

Digital touchpoints

Store frontage - Design concept

A great example applied pattern. A great example of a connection made. A great example of crafting to the highest degree and then a great example of how to apply an idea to a series of relevant touch points that bring the concept to life. Unfortunately it was not shortlisted for D&AD…but it deserved more in our humble opinion. A good idea is always a good idea!