Protecting Pubs

Here we feature another D&AD entry to the Monotype typography brief.

Pubs play a pivotal role in local communities, but are increasingly under threat of demolition or being converted to another use by large developers. The protecting pubs campaign designed by Neil Bennison encourages people to take the first step in saving their beloved locals, by nominating them as an asset of community value.

The pub industry has a rich typographic history, so being able to merge it with a worthy cause such as the protection of a national institution is a fantastic challenge. Using the versatility of a beer mat, a custom typeface was created which would underpin all messaging in the campaign.

THE CAMPAIGN

THE APP