60 Years of Letraset

Here we feature an animated short film by Neil Bennison created to celebrate the 60th anniversary of the launch of Letraset.

Title

All the character portraits were created using sheets of A3 discarded Letraset found on a rubbish tip. They were damp and very distressed when first found but once we had dried them out in the studio we were able to begin to play around with them.

A sample of one of the sheets

The following is a selection of some of the characters that we created using the discarded type.

Click to play the film.

Beautifully crafted animation and a great example of creative happenstance.

D&AD Winner 2016 – all equal

Highlighting the existing examples of gender stereotyping

Teaser Ad campaign

Click to play

Range of core products

Heat sensitive suntan lotion concept

Removable label concept

Brand touch point - Wipes

Brand touch point - Gift voucher

brand touch point - Towel tags

Finger swipe navigation & instagram filter concept - ‘capture your moments of equality’

A great piece of work, timeless and a well deserved winner by Harry Burgess & Kristian Shepherd.

Tribal Ale

Here we feature our second Tribal Ale solution by Heidi Woodhead. Heidi chose New Zealand and Maori culture as her inspiration, creating a strong, bold and distinctive range of craft ales.

Sample research style sheet

Word mark

Printed woodblocks from laser etched designs

Sample of can designs

Coaster designs

Sample front & reverse

Pump handles

Etched glass designs

Stacked can packaging concept

Cardboard multipack concept with die cut windows

Livery designs

Digital Ad shell concepts

App - Social media concept

Examples of filters

A great example of how to roll out an identity across a broad range of touch points. All based on well crafted and well informed visual research.

CCTV

Here we feature an old illustration from our archive.

Surveillance Britain - 2005

Street Angels

Here we feature Fiona Hutching’s St Angels Identity which was a brief set by True North Manchester as part of our final year industry briefings.

Street Angels mission statement

Spontaneous hand drawn halo placed above the St abbreviation

Stand alone mark - Halo & Street abbreviation

Embossed type on all print

Lends the brand an ethereal feel

Personal cards

Lanyards allow room for the personal touch

Badge designs re-enforce what they do.

Hi visibility coats

Appropriate touch points re-enforce the brand

Ambient media concept for take away food packaging

Fund raising merchandising designs

Digital Ad Shell concepts

The Street Angels

A well considered brand identity with a classic mark that also speaks with an appropriate tone of voice visually. A great example for our year 1 & 2 students to learn from.

100 years of Nikon

Here we feature an identity design to celebrate Nikon’s 100th Anniversary by Heidi Woodhead, as well as some ideas for an exhibition layout.

Click to play

Exhibition ticket designs

The four main exhibition areas

Nickon close up

On entering the exhibition visitors collect a pair of interactive spectacles.

Microscopic images blown up large

Spectacles reveal hidden messages.

Interactive touchscreens reveal information and images in context

Swivel eyed, slack jawed loon

Tribal Ale

Here we feature Tom & Matt Buckley’s response to the Tribal Ale brief set by Oliver Wigglesworth from Music Manchester.

Above:- The brand Identity

Regular

Cold

Extra Cold

The set

Flat art work

Multi Pack Designs

Slip case idea

Pump Handle & Glass design

Interactive beer mat concept

Self presence

Van Livery - Day

Van Livery - Night

Social Media

The lot

A good solid brand development based on well informed research.

It's Alive!

Here we feature a series of first day cover stamps celebrating the 200th anniversary of Mary Shelly’s classic novel.

Composite Frankenstein’s Monster made up from several classic actors portrayals

This short film demonstrates the concept. Click to play.

First day cover design

Inside designs

A mobile app when placed over the insert brings the story of Frankenstein alive! Click to play.