A MAGIC IDEA!

Here we feature a year 2 project by Harriet Richardson from back in 2014 for Fedrigoni Fine Papers.

Fedrigoni were launching their new Sirio Ultra Black range of papers and needed an eye catching direct mail to send out to designers and agencies that introduced the range plus highlighted some of it’s unique features.

Harriet’s solution highlighted the magic properties of Fedrigoni’s new Sirio paper range by appropriating the visual language of 19th Century magicians and illusionists.

The series of 4 direct mail shots, were silk screened onto Sirio Ultra Black paper stock and inventively utilised an ‘infinity fold’ to reveal a series of stories and insights into the papers unique qualities.

Introducing

The range of 4 magic mailers

Trick 1 - The Vanishing Rabbit!

Trick 2 - The Levitation Illusion

Trick 3 - The Hypnotic Illusion

Trick 4 - The Cutting in Two Illusion

A great piece of work that highlights how you can write a project into existence, inventive copy cleverly highlights the papers properties and at the same time ties them into the magic theme. Now that’s MAGIC!

Dear Mr Hollingsworth...

Here we feature a special article that delves the depths of our archive here in Preston to reveal some of the earliest correspondence between the Preston Graphic Design course and the design industry at large.

Dating from the late 1960’s & early 1970’s, the letters featured were written in the main by two Lecturer’s, George Hollingsworth and Duncan Glenn, to various companies seeking possible student placements.

They provide a fascinating insight and record of a nascent placement programme that was nationally ground breaking and is still alive and well and running to this day.

Letter 1: duncan glen

Letter 2: jock kinneir

Letter 3: peter march

Letter 4: andrew noble

Letter 4

Letter 5

Letter 6

Letter 7

Letter 8

Letter 9

Letter 10

Letter 11

Letter 12

Letter 13

Letter 14

Letter 15

Letter 16

Letter 18

Letter 19

Letter 20

A selection of the letters above have also been included in the recent ‘Words of Wisdom’ publication, which has a series of case studies from 50 alumni over the past 5 decades, with their advice to future students and a selection of their professional work .

Preface

Letters printed at the rear of the book.

Outer packaging

Front cover & spine

Cover & inside front cover

Placement Review

Here we feature a great placement review by Holly McNicholas who has just finished here placement at Glorious Creative. You can read her full post here.

Placement Review – Glorious Creative

The above extract is from Sarah Gregory’s current placement review as she nears the end of her 2 month stint at Glorious Creative, click here to read the full blog post.

Our man in The Dam

Catch up on the placement experience of Graphic Design sandwich course student, Sam Shirlow, who's just completed a six month placement at Design Bridge in Amsterdam. Some great tips for those looking toward their placement year.

Placement: the website

Former students Jordan Stokes and Matt Johnson have been in touch as they've put together a brilliant online resource of advice, tips and anecdotes for placement students.

Having already put together the Placement newspaper in 2012 as an extension of their last project whilst here at UCLan, they've been able to add more stories and quotes in the meantime:

Placement is a collaborative project centered around internships in the creative industry. It is run by Sydney based, North of England raised designers Matt Johnson and Jordan Stokes.

Placement was started in 2007 when we were both at University and on placement in London.

On arrival in London we quickly realised that we were completely unprepared for the intern life. So we decided to make a guide, for students, by students with the backing and help of people who would be employing you as interns/junior designers. We asked (emailed, called, collared in the street/pub) as many designers, internationally but mainly from the UK (and now Australia) for a contribution on the theme of placements or internships.

Some are funny, some are serious and scary, some offer valid advice, some make certain people sound **Ahem**. All in all though we got some amazing results back from some really great people and collated it along with written accounts of our own experiences into a book for our final major project.

Then in 2012 UCLan asked us whether they could commission a printed version project to go to print as a promotional piece for our course, so we collected more stuff and printed it as an oversized newspaper.

This website is the latest iteration of the project, which will hopefully allow the knowledge and wisdom within the project to be added to and shared by everyone. It definitely took long enough.

We'll be continuing to add to the project from now on, so stay tuned.

If you'd like to find out more we'd love to hear from you

Twitter: @placement_

Facebook: @placementproject

Instagram: @placement_project

info@placementproject.com

Check it out

www.placementproject.com