A MAGIC IDEA!

Here we feature a year 2 project by Harriet Richardson from back in 2014 for Fedrigoni Fine Papers.

Fedrigoni were launching their new Sirio Ultra Black range of papers and needed an eye catching direct mail to send out to designers and agencies that introduced the range plus highlighted some of it’s unique features.

Harriet’s solution highlighted the magic properties of Fedrigoni’s new Sirio paper range by appropriating the visual language of 19th Century magicians and illusionists.

The series of 4 direct mail shots, were silk screened onto Sirio Ultra Black paper stock and inventively utilised an ‘infinity fold’ to reveal a series of stories and insights into the papers unique qualities.

Introducing

The range of 4 magic mailers

Trick 1 - The Vanishing Rabbit!

Trick 2 - The Levitation Illusion

Trick 3 - The Hypnotic Illusion

Trick 4 - The Cutting in Two Illusion

A great piece of work that highlights how you can write a project into existence, inventive copy cleverly highlights the papers properties and at the same time ties them into the magic theme. Now that’s MAGIC!