Bodyshop - D&AD nominated work 2014

Here we feature the D&AD nominated work of Jessie Forgertt & Sam Wilkinson from 2014. The brief was to reposition the Bodyshop by creating a new visual language. Jessie & Sam’s solution is based around the five senses of look, sound, feel, taste and smell.

Click to play

Poster - Clean cosmetic high quality photographic style

Coupled with a sympathetic colour palette

Consistent typographic style that combines two complimentary type families

Web Navigation - Simple coloured circles denoting the different senses.

Smell

Look

Feel

Mobile - Twitter

Scanning - Hover your phone over the poster to interact with the different senses

Scan the posters and vote for your favourite lipstick colour.

Ambient - Certain locations will have free sample dispensers

Issues - The sound sense is Body Shop’s voice. Listen to the campaign on gay rights & vice your views by uploading them.

Social campaign on mobile

A range of facial wipes that will be the leading product for the campaign.

In store environment

A great solution and a great example of teamwork. The core concept of the 5 senses is appropriate and well thought through. The styling of the whole re-brand, from the typography and colour selection, through to the photographic treatment is what made this project stand out to the D&AD judges. Also the ethical stance of the Body Shop is echoed cleverly through the sound sense with the Gay rights campaign idea.