Team Carlsberg - Brand a cycling team

Here we feature another of Dan Horsfall’s final year projects from 2016. This project was in response to Glorious Creative’s industry brief: take an existing brand and imagine how it would approach its branding as a sponsor of a professional cycling team.

Carlsberg ELITE - Brand name & mark

The Hop Mark - Extension and rational of existing Carlsberg asset.

Brand guidelines - 1

Bespoke ELITE Typeface

Chevron device

In context

Click to play

The Elite Team Kit - 1

The Elite Team Kit - 2

Web & Social

Advertising

Limited edition ELITE brand packaging

Limited edition ELITE brand packaging

Motivational brand message

Stylish, simple well thought through branding exercise. Comprehensive and motivational brand partnership.