Generation Adidas
/Here we feature a Creative Conscience Award winner from 2018 by Andy, Nathan & Troy with their concept of communal energy generation in partnership with Adidas.
Sometimes a word has two meanings
Click to play
The Adidas three strips used as a graphic devise
Black& White photography with a green glowing focus point.
In context - Poster 1
In context - Poster 2
In context - Poster 3
The mechanics
Energy storing wristband concept
App - Personal data recorded, stored & shared
Heat sensitive touch points
Environment - Landmarks around London light up to show support
Environment - Communal sporting facilities powered by electricity generated
An excellent example of a well thought through concept based on a clever word play and backed up with a clear, distinct and appropriate visual look and feel.
