NY Spaghetti Packaging – The directors cut

Here we feature Alex Creamer’s classic NY Spaghetti packaging concept from 2008/09. Now widespread on the net and various packaging related sites this project has attained cult status. So we thought we would show a little more from our archive of the early development work.

Alex’s solution was initially a response to a 2nd year brief, which was to repackaging a awkward product or item. It became the centre piece of his portfolio and while on placement at Ziggurat Brands in London he was able to develop the design further with their expert help.

Detail

The design eventually made it onto the front cover of the book above, via exposure on the Dieline and all this even before Alex had graduate in 2010. Ten years on and Alex has now moved onto the world of branding and is currently associate Design Director at Interbrand Australia.