One week project: Copywriting
/Recently, the first years were briefed to be angry! Their job was to write a placard on behalf of an organisation they are passionate about. Using wit, humour, straight talk, brevity; their placard had to get the point across and ultimately be memorable.
As we have said before: we write words everyday, but this brief always challenges as it brings a supposedly simple task back into conscious thought. Thinking about what you’re actually writing requires thought, concentration and time. But, the more we write, and the more we read, the better we get.
