One week project: Copywriting

Last week, the first years were briefed with writing a ‘lonely hearts’ advert, with the task to look for a friend (or more). Imagining being airdropped into Preston with no money, no contacts, no nothing, the brief called for a creative response using only words to attract the attention of another. Using the classic structure of act one, two and three; plus brevity and wit, the best examples raised a smile but also incited a response.

We write words everyday, but this brief always challenges as it brings a supposedly simple task back into conscious thought. Thinking about what you’re actually writing requires thought, concentration and time. But, the more we write, and the more we read, the better we get.