How It Works & What We Expect

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Words by &y, typeset by Ted.

Pertinent for us all as we embrace the new academic year.

Typefaces: Font Bureau’s Farnham and Monotype’s Masqualero

Colours: Yellow, Magenta and Black. (Cyan is self-isolating.)

Welcome_Week-Poster.jpg

We will set you a series of problems to solve

We will interrogate your ideas and thinking

We want you to be open minded – about everything

We want you to be interested in everything: – film, music, art, architecture, exhibitions, books, magazines, design, advertising, marketing, radio, internet, podcasts, blogs, social behaviour and wider culture

We want you to embrace research and understand the importance of research

We want you to draw, sketch, collect and start compiling your ideas & thoughts

We want you to use technology to your ends and not let it use you

We want you to take risks, and not to be afraid of taking risks

We will point you in relevant directions

We want you to realise you are not at school

We will teach you how to learn 

We want you to learn off and from each other

We want you to bond as a group

We want you to be competitive as a group

We want you to be proud of the course you are on

We want you to socialise as a group 

We want you to get to know the other years above

We want you to consider the bigger picture as well as the minute details

We want you to embrace and understand the subject area

We want you to look at things from all angles, both literally and laterally

We want you to be ‘on the ball’

We want you to read and understand – all forms of media

We want you to rationalise and contextualise

We want you to push yourself 

We want to see your personality develop through your work

We want you to win awards

We want you to embrace self-initiated study

We want you to be focused while in the studio and not distracted

We want you to listen

We want you to be punctual

We want you to be organises

We want you to question and debate

We want you to be vocal

We want you to argue

We want you to surprise us

We want you to have an opinion and to form opinions

We want you to be interested and inquisitive

We want you to be obsessed by detail, craft and presentation

We want you to measure things

We want you to enjoy it and have fun 

We want you to be the future

We want you to leave us with an excellent folder of work

We want you to get a job

We don’t want a lot do we!