Paul Rand – The Work

Unsure how we’ve not shared this before, but this website dedicated to Paul Rand, his work, his writings and more is a mine of information – and inspiration – for any designer, at any point in their career.

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

His work can be searched by category, or by client. This includes the heralded (but never implemented) identity designed for Ford. Another personal is the identity designed for Yale University, shown below along with some others from his greatest hits. But these merely scratch the surface, so delve in when you have time. There is a lifetime to be learned from the Modernist Master.

Yale University Press (1985)

Eye Bee M (1981)

Alfred A. Knopf (1945)

IBM (1956)