Significant Change
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During the summer months, Andy and I have been sorting through the plan chests and have unearthed a few pieces of work we wanted to share with you. The first is a personal project completed by Mike Rigby, dated 2002. Its concept is as relevant to day as it was fifteen years ago, and it's easy to see the difference it could make.
The idea was one of those that was happened upon during a conversation between Mike and Andy; I am informed most likely to have occurred between the walls of a public house.
Mike wrote the copy which you can read on the poster, it's worth noting the power of well-written and crafted copy in helping to clarify and communicate a concept. As an aside it's also interesting how an idea of social change became a reality for Mike when he and his team rebranded Alzheimer's Australia.
