Strength In Numbers: Nike – Eleanor Spickett

INSIGHT
London’s streets can be intimidating for young women. Running with another person or a group has proven to be much safer than running alone. Not only this, it increases your motivation to get out and beat your personal targets. Providing a great opportunity to encourage conversation, forming a community and support network.

SOLUTION
Nike want to remove this barrier, introducing ‘Strength In Numbers’ campaign. Nike Run Club will host a number of running events simultaneously around London for girls under the age of 19. Checkpoints will form a 5k circuit in their neighbourhood, bringing the event to them. Nike professional trainers will lead the run, ensuring safety for all. Keeping London’s streets safe with Nike.